“Williams is a global icon for social cohesion, advancement through education and environmental awareness. These same values lie at the heart of our business and form the foundation on which this partnership is built,” Ian Moir, CEO of Woolworths said.
“We hope Pharrell will help us make sustainability cool for the next generation of South Africans and help us create a better future for our children, our country and our planet.”
The “Happy” singer will collaborate with Woolworths to create eco friendly fashion.
According to WWD.com, Pharrell said of his latest project: ''The
collaboration was to call on everyone to work together to uplift
education in South Africa. For food farming that goes easy on the
planet. And to create fashion that is not just cool, but also
sustainable.''Pharrell will head to South Africa in September for a concert tour, where groups will compete for a chance to to sing with him on stage. The event will be exclusive to members of Woolworths' customer loyalty programme WRewards.
I am a loyal Woolies customer and I have entered the contest! Wish me luck!
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