Monday, August 4, 2014

TOMS Shoes' newest initiative, Rhino Conservation

the fan-chosen shoe pattern
TOMS Shoes has an admirable business model: 
 From TOMS' very own website: 
"In 2006, TOMS founder Blake Mycoskie befriended children in a village in Argentina and saw that they didn’t have adequate shoes to protect their feet. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a pair of new shoes for a child in need. One for One.® In 2011, the One for One model was expanded and TOMS Eyewear was launched. With every pair purchased, TOMS helps restore sight to a person in need. One for One.®

What began as a simple idea has evolved into a powerful business model helping address need, and also advance health, education and economic opportunity for children and their communities around the world. And this year, we’re thrilled to launch TOMS Roasting Co. With every bag of coffee purchased, TOMS will provide one week of clean water to a person in need. One for One. ®

TOMS has given more than 10 million pairs of new shoes to children in need and helped restore sight to over 200,000 people. We are incredibly proud of and humbled by this milestone, and more excited than ever to see how the continual evolution of our Giving can positively impact communities in need around the world."

And now they have turned their attention to Rhino conservation. The do-good shoe company is adding a fan-chosen pattern (see it above) to its Spring 2015 shoe collection as part of the TOMS Animal Initiative, a series of partnerships aimed to help conserve and protect animals around the globe. It will be available in March of 2015.

The question is not if I am going to get a pair. It is how I am going to get a pair. I am pretty sure TOMS is not distributed in South Africa so I will have to order it online from the US or Europe. Or convince someone to bring a pair with them to Africa for me in March. Well, At least I have a few months to figure it out!

 

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