Rock 'n Ride 4 Rhino

I saw a Rock 'n Ride 4 Rhino mass ride today! There were hundreds and hundreds of motorcycles riding down the three lane N1 Highway. I was approaching from the opposite direction and it was quite a sight to see coming over the hill! (Behind them was a mile of traffic who may not have shared my enthusiasm )

Rock 'n Ride 4 Rhino is an epic conservation, community and communications project entailing a 10,000+km motorcycle adventure around South Africa from April to September 2013. Rock 'n Ride 4 Rhino was conceived by Jason Hartman, 2009 SA Idol and founding director of Men of the Trees, and Dave Estement, ex-professional superbike racer, professional wildlife photographer and videographer, and founding trustee of the Wild Imaging Trust - both passionate bikers and conservationists - in partnership with Damien Mander, former Australian Army Special Operations sniper and founding director of the International Anti-Poaching Foundation. Numerous school presentations will be incorporated en route, as well as mass rides, community outreach, conservation activities, gigs, gala dinners and concerts, in association with the launch of Jason’s new album All or Nothing.

The purpose is to educate and inform, mobilize united action and raise R20 million to help fund the extensive equipment, manpower and resources required to effectively combat the poaching scourge that is threatening our wildlife and our planet, to support community upliftment specifically in areas impacted by poaching and to provide a powerful communications mechanism via video, still images and internet platforms. 

Rock on!